WHO WE ARE

Mix Design Group is a communications consultancy based in Toronto, Canada. Our firm is a creative partnership of Avi Dunkelman, Joseph Gault and a group of associates who set out to deliver a simple and straightforward promise; to create innovative design solutions that are responsive to your ever-changing communication needs on a local, national and global scale.

We have a reputation for creating clear, compelling, intelligent design across a broad range of categories including; corporate identity, print communications, promotional collateral, annual reports, web sites and packaging design. We are responsible for delivering accountable results.

OUR VISION

Creating Business Growth Through Innovative Design.
Much more than a powerful statement, this is the vision that drives our creative process. It is the standard for measuring the positive connection consumers are having with our clients' product, service or brand. Our strength lies in identifying and creating successful design communication solutions that influence business growth. We do this by effectively positioning the essence, attributes and value of your brand, product or services in order to connect and earn the loyalty of your customers. We have a proven process and the commitment to put our clients first.

WHY CHOOSE US

Experience. With over 25 years in the industry, we have extensive knowledge that helps our clients reach their business goals.
Client Partnership. Working with the spirit of collaboration and trust with clients, we're here to listen, understand and respond, providing a product and experience that surpasses expectations.
Accountability. Every project begins with a process to encourage strategic insight, not just tactical implementation. We are as passionate about understanding your needs and values in the marketplace, as we are committed to delivering the best creative design solution.
Value. Whether it is a web site, visual identity or collateral piece, we take a multidisciplinary approach – considering how our recommended positioning, design and messaging will enhanced your marketing communications and affect business growth.

OUR PROCESS

When a client approaches us with a challenge, we use our proven creative process.
We listen, carefully considering your needs and objectives.
We discover, by asking many insightful questions about your company's goals, mission and vision statements, attribute, core values, target audiences, competitive edge and positioning. Working together in partnership with our clients on these questions allows us to respond successfully and develop the right design solutions.
We analyze, with an eye to clearly assess your market and business opportunities. What is realistically, achievable, believable, and meaningful to your customers?
We strategies, to come up with the right positioning, messaging, visual solutions, and customer insight.
We imagine, envisioning possible multiple solutions to your challenge.
We create, through collaborative teamwork that allows us to arrive at innovative and memorable design solutions.
We produce, bringing your design solution to life – on time and budget – to connect with your customers.

OUR GREEN POLICY

Mix Design Group is engaged in protecting the environment by carefully planning and choosing with our production group, sustainable "Green" products to all our projects in order to significantly reduce waste and pollution.

OUR PRINCIPLES

Avi Dunkelman, AOCA, AGS Associate Professor, OCAD University

Avi Dunkelman graduated from the Ontario College of Art & Design in Toronto. Upon his graduation he worked for Gottschalk+Ash International in Toronto. In 1981 he moved to Basel, Switzerland to pursue his degree in Advanced Studies in Graphic Design and in 1984 he graduated from the prestigious Alegemine Gewerbeschule. Avi studied under the mastership and the influence of world-renowned designers that shaped his approach to design. While in Switzerland, he worked for Gottschalk+Ash International in Zurich where he worked on large projects for major Swiss Corporations.

Upon his return to Toronto, he continued working for several well known design firms prior to founding his own design firm based in Toronto in 1986. His firm has created a wide variety of projects for Canadian and international clients such as; Alfred Sung, Bell Canada, Canada Trust, Canada Post Corporation, KPMG, Optech-Subb / Sweden, Asset Management / Miami Florida, CGM / Chicago, 6 Sense / Orlando Florida, Deloite Touche Tohmatsu / Ireland, IL Casone / Florence Italy, Lexton / Zurich and Eldor Consulting / Tel Aviv just to name a few. Avi Dunkelman has over 25 years of experience balancing business and teaching. With his broad knowledge in communications, he is respected by his clients for his strategically driven and collaborative process, and for delivering successful and revenue driven design solutions.

Avi Dunkelman has taught design and branding at OCAD University since 1988 and in 2001 he became an Associate Professor and a permanent faculty member. He has lectured at the Faculty of Landscape and Architecture at University of Toronto.

Joseph Gault, AGS

Joseph Gault is a multi-award winning graphic designer with over 25 years of experience working at many of Canada's major design firms. He won the Design Canada Grant, which enabled Joseph to study at the prestigious Allgemeine Gewerbeschule Basel, Switzerland. There he completed his formal training with a degree in Advanced Graphic Design.

Joseph has worked extensively with Canada Post Corporation and has produced many beautiful and distinctive stamps. He has also taught graphic design at the OCAD University, Ryerson University, University of Toronto, York University, Sheridan College and George Brown College.

He has worked with companies such as Canada Post Corporation, University of Toronto, Ministry of Citizenship and Tourism and The Niagara Parks Commission. He has won awards in Canada, the US and Europe. His most recent set of stamps, The Year of the Dog is one of Canada Post's Corporation most prestigious programs and won the best international stamp of 2007 by the Chinese Government.

Acknowledgement

We wish to acknowledge our creative collaboration with several designers and marketing strategists on some of the projects that appear in this web site.